Got Competitive Intelligence is a power point presentation constructed by Cavallini and Pacifici. The presentation provides information on how to profile companies and people, online tools for finding potential clients and how to follow market trends. Also, Cavallini and Pacifici provide marketing information specific to the law industry. The authors provide tips on using specific databases, news resources, business websites, web portals and directories. Specific to law is the Westlaw database that is an accessible via subscription. They also provide resources on accessing radio and television news transcripts. The authors also provide tools for hiring, competing, and marketing your business.

This information is vital to CLIC’s for obvious reasons. The tools provided by Cavallini and Pacifici can act as both an introductory guide and as a professional staple in navigating business related information. This tool could be disseminated over a broad range of disciplines.

As for follow up information on this topic, I would be interested in seeing a comparison between companies that utilize such information tools and those that do not. Maybe such a study would display the importance of using a broad range of information resources.